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Analytics

It’s true! Universal Analytics is no more — sort of.

18th July, 2024 By: Aillym Fuenmayor

You’ve probably received an email about this, but yes, Universal Analytics (UA) — Google’s web analytics tool that allows you to track user engagement, segment customers, and measure campaign success — is being replaced by Google Analytics 4 (GA4).  Why this change?Google has decided to discontinue UA for a variety of reasons, primarily to adapt […]

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