Welcome to That Funny Agency, where we believe that serious marketing doesn't have to be boring! We're serious about results, but we're also serious about fun. After all, why choose between a great campaign and a great time?
You’ve probably received an email about this, but yes, Universal Analytics (UA) — Google’s web analytics tool that allows you to track user engagement, segment customers, and measure campaign success — is being replaced by Google Analytics 4 (GA4). Why this change?Google has decided to discontinue UA for a variety of reasons, primarily to adapt […]
Yeah, yeah we know it’s old news, but cut us some slack, we’ve been busy doing awesome work, and besides, it takes time to fully digest stuff like Google leaks. I mean, when last did something of this magnitude actually hit the algorithmic universe so hard? Let’s dive into what went down, and what this […]
