Market Optimization is what you’re probably thinking of when you think about digital marketing — SEO, SEM, Web Analytics, OKRs. Funny thing is, though, that what we simplify down to a handful of acronyms is really a treasure trove of data. We don’t want you to just throw money at a random paid campaign, or decide that omnichannel marketing really means that you should be on all of the channels.
At that funny agency, our Market Optimization team will take a deep dive into the data to ensure that you are strategically connecting to your customers, where they are. We craft a 360° marketing strategy based on brand positioning, market analysis, and other key metrics specific to your company and industry. We’ll help your brand rethink organic traffic strategies with a consultative, data-driven approach. We collaborate in-house to ensure that the Creative and Development teams are producing content that excites the algorithms as much as the human eye.
And wealth of data? You’ll get full access to all of it in Business Intelligence dashboards customized for your needs, to focus on results, business understanding and decision support. Then, in agile fashion, we’ll analyze and revise, feeding into your digital marketing engine and moving you forward towards an ever-better ROI.
At that funny agency, our Market Optimization team will take a deep dive into the data to ensure that you are strategically connecting to your customers, where they are. We craft a 360° marketing strategy based on brand positioning, market analysis, and other key metrics specific to your company and industry. We’ll help your brand rethink organic traffic strategies with a consultative, data-driven approach. We collaborate in-house to ensure that the Creative and Development teams are producing content that excites the algorithms as much as the human eye.
And wealth of data? You’ll get full access to all of it in Business Intelligence dashboards customized for your needs, to focus on results, business understanding and decision support. Then, in agile fashion, we’ll analyze and revise, feeding into your digital marketing engine and moving you forward towards an ever-better ROI.
SEO 360°
- On-page factors
- Technical audit
- Conversion factors
- Accessibility checklist
- Architecture checklist
- Content checklist
- User experience
Paid Marketing
- SEM (search engine marketing)
- SMM (social media marketing)
- Email marketing & automation
- CRO (conversion rate optimization)
- Content marketing
- Dedicated landing pages
- Automated lead nurturing
Web Analytics
- Visitor behavior (hotjar, crazy egg)
- A/B testing
- BI (Business Intelligence) dashboards
- Google Analytics
- Google Analytics 360
- Google Tag Manager
- Google Data Studio
- Google Optimize
- Google Attribution
Objectives and Key Results (OKRs)
- CTR (click through rate)
- Cost per leads
- Email open rates
- Time to first contact
- Time since last contact
- Salesperson activity and performance
- Time to sale
- Revenue, profit, and ROI
