Market Optimization is what you’re probably thinking of when you think about digital marketing — SEO, SEM, Web Analytics, OKRs. Funny thing is, though, that what we simplify down to a handful of acronyms is really a treasure trove of data. We don’t want you to just throw money at a random paid campaign, or decide that omnichannel marketing really means that you should be on all of the channels.
At that funny agency, our Market Optimization team will take a deep dive into the data to ensure that you are strategically connecting to your customers, where they are. We craft a 360° marketing strategy based on brand positioning, market analysis, and other key metrics specific to your company and industry. We’ll help your brand rethink organic traffic strategies with a consultative, data-driven approach. We collaborate in-house to ensure that the Creative and Development teams are producing content that excites the algorithms as much as the human eye.
And wealth of data? You’ll get full access to all of it in Business Intelligence dashboards customized for your needs, to focus on results, business understanding and decision support. Then, in agile fashion, we’ll analyze and revise, feeding into your digital marketing engine and moving you forward towards an ever-better ROI.
SEM (search engine marketing)
SMM (social media marketing)
Email marketing & automation
CRO (conversion rate optimization)
Dedicated landing pages
Automated lead nurturing
Visitor behavior (hotjar, crazy egg)
BI (Business Intelligence) dashboards
Google Analytics 360
Google Tag Manager
Google Data Studio
Objectives and Key Results (OKRs)
CTR (click through rate)
Cost per leads
Email open rates
Time to first contact
Time since last contact
Salesperson activity and performance
Time to sale
Revenue, profit, and ROI
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