Market Optimization

Market Optimization Market Optimization Mobile
Our Market Optimization team will take a deep dive into the data to ensure that you are strategically connecting to your customers, where they are

Market Optimization is what you’re probably thinking of when you think about digital marketing — SEO, SEM, Web Analytics, OKRs. Funny thing is, though, that what we simplify down to a handful of acronyms is really a treasure trove of data. We don’t want you to just throw money at a random paid campaign, or decide that omnichannel marketing really means that you should be on all of the channels.

At that funny agency, our Market Optimization team will take a deep dive into the data to ensure that you are strategically connecting to your customers, where they are. We craft a 360° marketing strategy based on brand positioning, market analysis, and other key metrics specific to your company and industry. We’ll help your brand rethink organic traffic strategies with a consultative, data-driven approach. We collaborate in-house to ensure that the Creative and Development teams are producing content that excites the algorithms as much as the human eye.

And wealth of data? You’ll get full access to all of it in Business Intelligence dashboards customized for your needs, to focus on results, business understanding and decision support. Then, in agile fashion, we’ll analyze and revise, feeding into your digital marketing engine and moving you forward towards an ever-better ROI.

SEO 360°


  • On-page factors

  • Technical audit

  • Conversion factors

  • Accessibility checklist

  • Architecture checklist

  • Content checklist

  • User experience

Paid Marketing


  • SEM (search engine marketing)
  • SMM (social media marketing)
  • Email marketing & automation
  • CRO (conversion rate optimization)
  • Content marketing
  • Dedicated landing pages
  • Automated lead nurturing

Web Analytics


  • Visitor behavior (hotjar, crazy egg)

  • A/B testing

  • BI (Business Intelligence) dashboards

  • Google Analytics

  • Google Analytics 360

  • Google Tag Manager

  • Google Data Studio

  • Google Optimize

  • Google Attribution

Objectives and Key Results (OKRs)


  • CTR (click through rate)

  • Cost per leads

  • Email open rates

  • Time to first contact

  • Time since last contact

  • Salesperson activity and performance

  • Time to sale

  • Revenue, profit, and ROI

Not sure where to start? Take our super quick Happiness Assessment and we'll help you figure it out.

Let's begin
That Funny Agency - Strategic 360° digital marketing TFA Powered by Humor

Your Happy Assessment

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Your customers think you’re

a.

The Beyonce of your industry

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b.

Dependable but safe, like bubblegum pop

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c.

Forgettable, like a one-hit wonder

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d.

Cringeworthy, like techno-yodeling

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Your Happy Assessment

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Seeing your branding makes you feel

a.

Bursting with pride

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b.

Jealous of the cool kids with their flashier bling

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c.

Like pretending you work for a different company

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d.

Wait— what does our logo look like?

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Your Happy Assessment

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Describe your current marketing strategy in one word.

a.

Inspired

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b.

Safe

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c.

Lacking

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d.

Strategic? Omnichannel-ly?

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Your Happy Assessment

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You have a meeting with your current marketing team today. That makes you want to:

a.

Pour yourself a fancy brew and prepare to be dazzled

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b.

Drink your 6th cup to remain alert for the half hour

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c.

Cry into your coffee

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d.

Team? What team? It’s just me

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Your Happy Assessment

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When someone contacts you, you hope it’s by

a.

Email. I only pick up the phone for my mother

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b.

Phone. Technology can be so impersonal.

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c.

DM. Everything else is so formal.

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d.

Video call! With no warning. At 9am. You’re welcome.

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Your Happy Assessment

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TFA results

Sounds like you’re pretty happy! Why even take our quiz? There must be some part of you that’s curious about what else is out there. So go ahead, share your results with us and let us try and woo you.

Hmm, you seem pretty happy but we see that wiggle room for improvement. Share your results with us and let us help you reach peak happiness.

Whoa! No wonder you took this quiz! You deserve better. Please, share your results with us and take the first step towards TFA making your life easier.

Hold up! No one should have to feel this way every day. It’s time to make a change! Share your results with us and take the first step towards your own happiness.






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